about
ARERA MYTHOS is based on a simple truth: every company is born through its founder. The founder is automatically woven into the company’s DNA, shaping it whether acknowledged or not. Honouring that story is not optional, because it is the hidden foundation of any company.
​
Storytelling is one of humanity’s oldest inventions, and in business, it can work like a cheat code. People are naturally drawn to stories, and a strong, coherent story has the power to hold their attention in a way nothing else can. In the world of startups, a founder deeply aligned with their own story is powerful — even dangerous, in the best way.
​
But telling a good story is far from simple, especially your own. The craft of storytelling demands structure, rhythm, vocabulary, tone, emotionality, and the ability to turn nuanced experiences into something that resonates beyond words.
​
ARERA MYTHOS applies this craft to business in a way no one else has attempted. It treats the founder and their company as the medium of storytelling, drawing from narrative design, systems thinking, and psychology to create a framework as enduring as the stories that inspire it.